Recruited audience online market research for film and television.

Bringing market research to the new paradigm of film marketing and promotion

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About Our Market Research Screenings

Indee’s online market research test screenings provide the industry’s most in-depth performance analysis of your films and TV shows. The market research methodology and tools have been developed by a team of market research executives with decades of experience at top market research firms and studio research departments with over 5000 test screenings under our belt.


Types of Recruited Audience Tests We Offer

Marketing Materials

Indee’s ‘Marketing Materials Tests’ are designed to streamline your team’s decisions around promotional content for your upcoming films. It builds on the industry’s intercept study model, combining individually customized questionnaires with new layers of advanced security and analytics.

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Feature Film

Indee’s ‘Feature Film Test’ is ideal for film production houses who are in the editing phase of their film’s life cycle. With completely customizable online recruited audiences, this test offers strategic insights to help you improve both the playability and marketability of your film.

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Salient Benefits of Indee Research Screenings

Unparalleled Security

With every screener sent being uniquely generated and watermarked, you can be assured your films and shows are in the most secure streaming environment anywhere online. Securing your videos with 128bit AES Encryption and Digital Rights Management are only the tip of the iceberg. Check out our catalog of security features on offer to our users.

Download Our Security Manifest
Fully Customizable Questionnaires

To complement our analytics we obtain responses from your viewers with the help of questionnaires that can be fully customized. These can be standard objective/MCQ style, open ended or even pictorial to help ascertain the most nuanced of details. Furthermore, all responses are tabulated into quads that directly tie back to your marketing and business goals.

Audience Recruitment - 120k And Counting

With a rapidly growing tester base of 120k, we can recruit audiences for your tests within 24 hours. Test your film with varied demographic cohorts to estimate your best fit market. Tailor your promotional activity with these nuanced insights to engage all your target markets. We verify our entire audience base against their banking credentials to ensure maximum security. All test participants are legally bound by Non Disclosure Agreements signed prior to the screenings.

See why our offering is so much better equipped for the new film/video ecosystem.

FaceTrack - Realtime Emotion Tracking

Understanding video engagement patterns could be critical for the commercial success of the media content in question. FaceTrack is Indee’s proprietary facial emotion tracking system that is built to help researchers from all industries understand better their users’ emotional engagement with their video content. FaceTrack is fast, accurate and immensely powerful for your recruited audience tests and focus group discussions. It’s also completely location agnostic, so you don’t have to be restricted by your conference rooms.

FaceTrack - Realtime Emotion Tracking

Understanding video engagement patterns could be critical for the commercial success of the media content in question. FaceTrack is Indee’s proprietary facial emotion tracking system that is built to help researchers from all industries understand better their users’ emotional engagement with their video content. FaceTrack is fast, accurate and immensely powerful for your recruited audience tests and focus group discussions. It’s also completely location agnostic, so you don’t have to be restricted by your conference rooms.


The Team Behind Research Screeners

Our team of market research specialists come with decades of experience and have cumulatively tested more than 5000 films. With our technology and expertise in film and video research, you’re in very capable hands.

Jane Epstein
Nielsen NRG, TNS Global

Peter Graves
Warner Communications, MGM/UA, Polygram

Sharan Reddy
Deloitte, Disney

George Zaver
Paramount, Warner Bros, IPSOS