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Feedback without the biases

Across industries market research is migrating from primarily verbal based insights to using more latent insights. Relying only on verbal feedback without corroboration is susceptible to many cognitive biases. Companies like Netflix and Amazon, no longer rely on viewers verbalizing their concerns and thoughts and now track them as they consume their content.

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Non-Intrusive
Game changer - removing the sole reliance on delayed or distracting feedback tools like dial-testing and static questions only.
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Works Anywhere
Obtains feedback from any large screen device with a webcam (Smart TVs, Desktops, etc.). Your test base can be from across the entire country.
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Stress Tested
We’ve actively tested on more than 181 million data points and counting. The analysis of your video has the benefit of everything we’ve learned so far.

Watch FaceTrack In Action
Witness the power of the only truly predictive video analytics tool in the world. Transform the way you make your decisions. Follow the tips below to navigate through the video graphs.

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Select the teal ‘Interest’ check box to see a cumulative interest study of the video below. An ideal graph would be rightward sloping, peppered with peaks specifically during sections that are expected to be most engaging. Deep troughs are signs of low interest and are not a good sign.

The light-blue ‘Valence’ check box helps understand whether viewers were positively or negatively inclined to the various sections of the video. Blips above the line indicate positive affinity and vice versa.

Fiddle around with the various emotions and study whether comic scenes are inducing smiles, horror scenes; surprise or concern and the other plausible combinations. Really get to know your consumer’s behaviour when exposed to the various visual stimuli in your video.

Reach out to us if you’re interested in running a research screening for your video.